The Cult’s music video for their new single, “For The Animals,” from their forthcoming Choice of Weapon album, reflects the socially and economically divided world that we find ourselves facing.
Ian Astbury, The Cult’s lead singer says: “‘For The Animals’ is a metaphor for people existing in a realm outside of structured society and what cultural editors deem to be relevant. It could be the feral punk rock kids squatting in abandoned homes or the spirited individual who has little regard for social conventions. It’s for people who choose not to tow the party line or try to fit in. It’s for the free-thinkers who are creative and dynamic.”
“Your choice of weapon can be anything you use to deal with your world. It could be self-knowledge. I think we’re at a crossroads, as individuals and as a society, to define our intentions in life. What do you choose to do with your life? What do you need to really flourish? How do I not get stuck being a slave to convention? And as the character in the film clip writes on the wall, ‘How many more ways will they find to reinvent boredom?’”
Watch the video below and let us know what you think about the new song/video.
