For the past six years the action sports and street wear industries have gradually been taken over by several top graphic artists in the game. They now have come together to form ROOK, a brand defined by its art. ROOK Brand’s goal is to create the highest quality, eye catching and provocative art and design.
Common responses to first seeing ROOK designs are “I recognize this artist from somewhere.” The reason for that is, if you have worn a graphic t-shirt from any skate/surf/streetwear brand in the past 6 years, Jonathan Garcia (28) and Joe King (29), have probably worked on the art for it.
These two designers have known each other since kindergarden and are the core of ROOK. After years of success with some of the most well known companies, (Crooks & Castles, OBEY and Stussy to name a few) the idea behind ROOK began to form inside them. This idea is that quality art can and should be strong enough to create a brand’s identity.
ROOK provides an opportunity to bring the artists out from behind the scenes. It is a celebration of talent, ambition, and quality design. It was created to not only recognize talented designers, but to also inspire other artists to continue to push the limits of design and their own conceptions of what is possible.
When asked what inspires their designs, this is what Joe King had to say: “The inspiration behind our designs comes from daily life, we try to keep an open mind and not let current trends divert us from concepts we think could be great. There is no one specific source that drives our look, we’re just creating great art off whatever sparks an interest from our vast catalog of phases in life, from hip hop to punk rock. It’s fun to try a different hand and new looks.”
Their fresh take and look have made them one of the more durable brands during these tough times. People appreciate the art and creativity they put into everything they produce from clothing and accessories to videos. They collaborate with like minded brands and come up with highly desirable exclusives. Their products speak to the masses and they have an extremely bright future ahead of them.
Head over to their website HERE to see and learn more about this impressive brand. You can also follow them on TWITTER or FACEBOOK as well as their Instagram page – @rook_brand or take a look at their TUMBLR page. Watch below as Jonathan talks about the brand.