Freshjive Spring 2012 Collection: 1st Offering

“Down these mean streets a man must go who is not himself mean, who is neither tarnished nor afraid … He must be … a man of honor … He talks, that is, with rude wit, a lively sense of the grotesque, a disgust for sham, and a contempt for pettiness.”

Raymond Chandler, the great fiction crime novelist, wrote these words in a 1959 essay, “The Simple Art of Murder“. Written to describe the detective in his novels, he set up a sort of code of ethics for this character who he felt must himself be above all of the horrible things he encounters. This description defines Zachary Wohlman, up and coming professional boxer who we photographed in some of the same settings that can be found in Chandler’s books.

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Out now is delivery one of the Freshjive spring 2012 collection, inspired by subtle aspects of 1950s rebel style and photographed in some of the same urban settings found in Raymond Chandler’s novels. Some new highlights include the mod jean inspired by hillbilly styles from the rockabilly era, cuffed chinos, shorts and bomber jackets in their signature square-weave pattern twill, straight bottom double flap pocket woven shirts, boxing inspired fleece, zebra print chambray shirts and shorts, 50s era guayabera shirts, and knit patterned tank tops.

Freshjive was founded in 1989 by Rick Klotz. Originally intended to reflect the varied influences of his California lifestyle, the company became known as one of the originators of streetwear culture, both innovating and experimenting with progressive style and marketing, never afraid of doing the unexpected. In later years, a dissolution with the facade of street style and fashion in general lead the company into commercial statements about politics and the culture at large, culminating with an abrupt action against branded culture.

For more info on this amazing brand click HERE and tell them blurppy sent you.


About blurppy

Blurppy is a constantly changing, always evolving web entity that features articles, reviews, interviews and such from my perspective. Who am I you ask? I'm DT and if you see it on here, I like it, have it, want it, need it, lust it or simply can't afford it. How about you take a gander at my lil part of the massive web universe and if you see something that appeals to you, share it with your friends.
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