In 1978, a mechanical engineer who had developed new skateboard products teamed up with one of the most popular skaters of the era. George Powell and Stacy Peralta created Powell Peralta and immediately began retooling how skateboard products were made and marketed.”]
George, who had started developing products in his garage and kitchen oven, went on to invent innovative equipment such as double radial Bones wheels, named for their unique whiteness, and trend setting skateboard decks. Stacy recruited the skaters and handled marketing along with his longtime creative cohort Craig Stecyk III. Rejecting the expected action shot marketing, they used their young team to create esoteric images conveying the culture’s sarcasm and disenfranchised dark humor. While spitballing about his stable of skaters, Stacy commented that he never wanted to call them a “team,” a label that invited all kinds of jock baggage. Craig shrugged and simply said, “Bones Brigade.”
Powell Peralta reinterpreted a military motif, warping it with pioneering skateboard graphics more suited to biker gang tats than decks. As great a skater as Stacy was, his scouting skills surpassed any celebrated onboard skills. By 1984, Tony Hawk, Rodney Mullen, Steve Caballero, Lance Mountain, Tommy Guerrero and Mike McGill compiled the most competitively dominant skateboard team in history. On top of winning large, cheap plastic trophies, Tony Hawk and Rodney Mullen—two 13-year-olds initially ridiculed by their peers—created new ways to skate and pioneered modern technical skating.
JUICE Magazine posted footage from the first screening at the Sundance Film Festival. Includes intro by Stacy Peralta and excerpts from the Q & A session.
Tony Hawk, Rodney Mullen, Steve Caballero, Lance Mountain, Tommy Guerrero, Mike McGill, George Powell, Stacy Peralta changed the sport forever and this is their story told by Stacy Peralta, one of their own.
Stacy Peralta, director/producer of Dogtown and Z-Boys has a new film; “Bones Brigade.” A biography about the birth of modern skateboarding and the personalities that shaped it as members of the Bones Brigade team.
Walk down any street in any town, and you are destined to see someone riding a skateboard. Well, it wasn’t always like that. In the early ’80s, skateboarding was fading away until Stacy Peralta brought a profoundly talented group of outsiders together and dubbed them the Bones Brigade. This documentary chronicles their epic rise, using awesome archival footage and moving first-person accounts from Brigade members Steve Caballero, Tommy Guerrero, Tony Hawk, Mike McGill, Lance Mountain, and Rodney Mullen, among others. Through passion, drive, creativity, and a surprising sense of teamwork, they revitalized the sport and influenced generations.
Check out their site HERE.