Salt. Optics is an independent lifestyle company that creates premium, handcrafted eyewear for people who like simple things made well. Established in 2006 and located in Coastal California, Salt. applies over 30 years of experience in building brands, developing products and servicing customers in the optical, fashion apparel and accessories markets. Inspired by the need for eyewear that is stylish, technically advanced and appropriate for their lifestyle, the founders of Salt. set out to provide the optical industry with an independent alternative.
Their 2012 C1 collection includes 6 new styles: The Briggs, Briggs (SUN), Clark (SUN), Deirdre, Freeman and the Goodwin.
Salt. Optics is about timeless design; impeccable quality; useful technology; handcraftsmanship and a pure fit. They are modern yet honor the past and are driven by a minimalist sensibility in all things which is why they are so popular amongst the masses.
Not to name drop but Hugh Jackman, Angelina, Jolie, Brad Pitt and Julia Roberts swear by them. They are regularly featured in GQ, Self, InStyle, People, Glamour, Oceans (Japan) and a slew of other magazines.